It’s Not What You Say But How You Say It.
This recent FT article adds new scientific data to a truth we have always known – that how you speak has much more impact than the words you say. The research, using AI to measure the effect of how we communicate, has found that the content of our speech counts for only 11 per cent of our total impact on our listeners – the rest is about our voice, presence, energy and passion. Is it time you sharpened your vocal and presence skills? Check out our coaching programs here.